![]() There are many direct mail solutions out there, so it’s important to know what options are available to you and your business. ![]() It helps you stand out from the crowd, generate brand awareness and boost your online traffic. The most effective way to target your postcards is by sending them to individuals who fit your ideal client profile, which is usually determined by their location and the products or services they purchase.ĭirect mail is a great way to get your brand in front of potential customers. They may be sending postcards to people who are not interested in what they have to offer, or they may be targeting individuals who are not part of their targeted demographic. One of the most common mistakes that direct marketers make is not targeting their target audience effectively. They can also help you determine which target audience is most likely to respond to your campaign and make tweaks to optimize your results. Use a mailing house to get bulk postage discounts and boost the effectiveness of your postcards by hiring them to develop a strong campaign strategy and design. It should also include a clear call to action (CTA) that encourages prospects to take the next step in the purchasing process - whether it’s visiting your website, calling a phone number or coming into your storefront. Avoid overusing images or text, and make sure there is plenty of white space to avoid overloading the reader with too many details.Ī good postcard should evoke a positive response from the recipient and motivate them to take action immediately. They are easy to send and cost less than other marketing methods such as email or social media.Įffective postcard design is essential to grabbing a potential customer’s attention and getting them to read the entire message. We are able to offer Every Door Direct Mail (EDDM), email marketing integration with USPS Informed Delivery® and other options that best meet your direct mail goals.ĭirect mail postcards are a powerful tool that helps you connect with your existing customers, generate new leads and increase brand awareness. ![]() Integration with the United States Postal ServiceĬhoosing the right USPS options can be confusing at first, but ProList has a deep understanding of USPS services and postal discounts to ensure your direct mail campaign gets delivered. Your choice of a format depends on your specific marketing goals and budget. There is an extensive selection of direct mail formats, ranging from postcards to oversized letters and brochures. Purchased lists are typically of lower quality, so focus your efforts on your house list for a successful direct mail campaign. Using your house list means that customers already know your brand and are more likely to respond to your direct mail. There are two primary lists to use in your direct mail campaigns: house lists and purchased lists. ![]() It should also tell the customer why they’re receiving the mail, what they can do with it and what they should expect from it. For example, if your goal is to drive more traffic to your website or increase sales, make sure your mailer is focused on the goal and includes a strong call-to-action (CTA).Ī good CTA will grab the customer’s attention, and it should be memorable. The first step in any direct mail marketing campaign is determining the goal. How to Create a Successful Direct Mail Campaign These companies often have a high demand for employees, which can mean higher salaries and better benefits. Milestones of Successġ999 – Developed DMP Campus (Completed DMP Building #1)Ģ008 – Introduced DMPimage+ (online image storage/retrieval)Ģ012 – Continued to expand DMPdigital servicesĢ013 – More than 1,000,000,000 Items ProcessedĢ019 – Developing plans for an offsite facility for redundancy, backup data security, and operational expansion.Direct mail processors are companies that work with businesses to handle their printing, postage and mailing needs. Our services include traditional direct mail processing, as well innovative digital solutions.ĭMP’s long-term client relationships are driven by a single focus: understand every client and deliver the most accurate, efficient, and secure services possible coupled with superior customer service. We process donations and payments for non-profits, governments, and commercial clients nationwide. An Exceptional Team Our Companyįounded in 1992, Direct Mail Processors (DMP) is a world-class response processing services provider.
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